| Viacom's MTV Networks is utilizing Flixwagon services
on a
regular basis to broadcast live video from mobile phones to its website
and TV channel for a variety of large News and Entertainment
events. |
 |
| The user
experience was customized to meet MTV's requirements and
existing web and TV experience in a record time thanks to our flexible
platform, customization services, and set of APIs. The MTV
projects are
great examples of the Flixwagon platform's reliability, scalability,
and
customization capabilities. |
Jonas Brothers Live & Mobile: 6 Million Video Views in 36
Hours!
On August 15-16 2008, MTV utilized the Flixwagon platform to cover the
album tour of tween sensations Jonas Brothers. Throughout the 36-hour
event, a number of MTV bloggers and reporters made live videos
directly
to the MTV website and TV studio using Nokia phones running the
Flixwagon
application.
During the event, 6 Million video streams were served from the
Flixwagon hosted platform to the MTV website, showing over
60,000 hours of video, and drawing over 90,000 user comments. Clips
made entirely on mobile phones were aired on TV at least twice an hour
during commercial breaks, as well as during three 30-minute
compilations. To the best of our knowledge this was not only
the
biggest live mobile video event worldwide to-date in terms of traffic
and viewers, but also pulled in more
video streams than some of MTV’s leading shows.
More information can be found on the
MTV
website and on our
blog.
MTV Jonas Brothers Live and Mobile Video Screens, click to
enlarge:
Flixwagon video player on MTV website during Jonas
Brothers tour, showing Kevin Jonas making live video via Flixwagon
|
Flixwagon video player on MTV website during Jonas
Brothers tour (full page)
|
Choose or Lose: Super Tuesday Citizen Journalist Coverage
During Super Tuesday February 2008, 23 MTV street reporters were
broadcasting live mobile video to the web and TV throughout the Primary
day, in the
first-ever live mobile to web and TV event on such as scale.
Overall, over 450 videos were broadcast during the day, viewed by
hundreds of thousands via the web, and millions more on TV. Select
videos were aired on MTV every 30 minutes. Flixwagon enabled
MTV
to harness citizen journalism and have high-qualilty real-time video
broadcasting capabiliies on the ground in 23 different states, without
the need to deploy broadcasting trucks and large camera crews.
Following several successful
implementations, we are now working with MTV on additional projects.
MTV Choose or Lose Video Screens, click to enlarge:
Flixwagon video on MTV Channel on Super Tuesday
|
Flixwagon video player on MTV website during 'Choose or Lose' |
US map on MTV site showing the 23 street reporters |
|
For more information about the Super Tuesday initiative check out the
MTV
Press Release, and the following
MTV promo for the
event.
For more details, please contact us at solutions@flixwagon.com.
