MTV's Choose Or Lose Street Team Live Video Voting Initiative 2008
Taking citizen journalism to the next level, MTV gave young reporters nationwide the ability to broadcast live from polling stations, caucuses, and candidate rallies throughout the 2008 presidential election. Providing live mobile broadcast from their mobile phones directly to television and blogs nationwide, citizen journalists were able to bring all the election action directly to the masses in real-time. Revolutionizing the way people expect news and coverage, Flixwagon helped redefined the way media is distributed online and on television.
To ChooseorLose.com were up to 426% and MTVNews.com up 366%.
From the field were aired twice hourly on MTV.
Completely Customized Platform
To match MTV's branding.
Scalable to accommodate increased traffic
Interactive and Engaging User Experience
Comments on both websites increased.