Nike Israel and Flixwagon made history with first-ever Live share of NIKE Night Run
The last NIKE Night Run in Tel-Aviv offered a unique and innovative way to share the experience of the 10km run. Using the LIVE BY YOU co-branded mobile app, runners shared Live, in real-time, their running experience on Facebook and the event portal. For the first time NIKE Night Run runners could share their personal experience, Live, with many Live viewers who could not attend the event. This event is summarized in the following video, composed of small slices of video clips shared Live by runners.