MTV's Jonas Brothers - Live & Mobile
During August 8-10 2008, MTV used our Live! Share solution to broadcast the Jonas Brothers tour, sharing unique, behind the scenes content to the
MTV website and TV channel.
Jonas Brothers in Concert (Source: Official Jonas Brothers Flicker Stream)
This first of its kind event broke
all records
in terms of mobile to web traffic and audience engagement:
More than 6 million live mobile broadcasts
totaling 60,000 video hours were viewed online via the MTV website and blog during the weekend.
A highly engaged audience posted over 90,000 comments on the
MTV blog.
Three 30-minute shows aired on TV, from content shot entirely on mobile phones, over dozen locations.
