MTV's Jonas Brothers - Live & Mobile
During August 8-10 2008, MTV used our Live! Share solution to broadcast the Jonas Brothers tour, sharing unique, behind the scenes content to the MTV website and TV channel.
This first of its kind event broke all records in terms of mobile to web traffic and audience engagement:
More than 6 million live mobile broadcasts totaling 60,000 video hours were viewed online via the MTV website and blog during the weekend.
A highly engaged audience posted over 90,000 comments on the MTV blog.
Three 30-minute shows aired on TV, from content shot entirely on mobile phones, over dozen locations.